Success story: How to make Provence rosé known and positioned in the USA?

In an almost virgin American market in 2008, we implemented a Medium-Term Long-Term strategy to initially work on the referencing of Provence wines through producer tours, buyers' trips, a website and a permanent office at USA favoring producers / importers strong links.

At the same time we conducted positioning work with the press and communicating with consumers while giving visibility to the Rosé across the country. This winning strategy and action plans have enabled the Provence Wines region to find itself the 2nd French wine region in the USA after Bordeaux from 2017, with an increase of 682% in volume and 1314% in value (2008- 2016 / customs figures).